4-Elements is unique because it is based on
the ancient Celtic understanding that the universe is associated with four
fundamental basic building blocks – the four elements; and combinations
thereof: wind, fire, earth and water. We believe that the glycerin based
products that we provide are associated with the natural four elements as
§ Wind – Scented aroma of the glycerin soaps drifts upon
§ Fire – The variety and combination of color creates a
fiery and passionate energy.
§ Earth – Glycerin is a natural plant product which is
grown and nurtured from the Earth.
§ Water – Soft and soothing mind, body and spirit experience
through the comfort of water.
We provide unique and exotic South African soap
products that are all natural and anti-allergic.
Our goals are:
To be in tune with the pulse of the luxury
To provide unique and exotic soap products;
To be the leading African luxury glycerin soap
products brand; and
To bring, luxury African glycerin soap and a
delightful trip to paradise, to your doorstep.
We will achieve these goals by:
Permanently researching and visiting all
competitors in the health and beauty fields.
Through research of what products are out
there as well as finding out what customers want we will be able to create
a line of unique products.
By establishing Four Elements in
different areas and creating a product awareness through advertising and
promotions we will; over time become the leading African luxury glycerin
Our business will be located in
Newlands, Johannesburg because it is surrounded by multi-racial people and it
is in the center of upper-class, middle-class and lower-class areas in turn
allowing Four Elements to their maximum product awareness as well as for Four
Elements to reach a wider variety of clientele.
4 Elements is a startup company with core
business in the manufacture and sales of exotic African glycerin based products
and supportive products. The company 4 Elements is located at
12 Waterval road, Newlands in Johannesburg and was setup
using the business concepts by Ms J Bowie. W.E.F.S.A.
(The World Education Fellowship of South Africa) with the following
registration numbers NGO no. 2009/009917/08 NPO no. 122 – 391 NPO, has assisted
4 Elements with mentoring, advice, financial support and business leadership in
order to get 4 Elements past its initiation and startup phase into a
sustainable formal business, through the support of STALK Education cc and
WEFSA Small Business Development Initiatives
4 Elements staff have been
educated in techniques of molding and creating exclusively creative
African glycerin products, a number of these products have been designed and
produced for market sales. 4 Elements was conceived based on the ancient Celtic
understanding that the universe is associated with four fundamental basic
building blocks – the four elements; and combinations thereof: wind, fire,
earth and water.